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Agrobazaar Malaysia Gets Off To A Good Start In Singapore This Year

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by April 30, 2017 General


Prime Minister, Datuk Seri Najib Tun Razak and wife Datin Seri Rosmah Mansor with Singapore Prime Minister Lee Hsien Loong and wife Ho Ching during the opening of Agrobazar Malaysia in 2014 – Bernama picture
By Massita Ahmad

SINGAPORE, April 30 (Bernama) — Agrobazaar Malaysia in Singapore has made an impressive start after registering RM867,578 in sales in the first four months of this year.

It has maintained last year s momentum of RM2.348 million in sales, RM1.938 million in 2015 and RM1.464 million in 2014, a year it started.

To date 277 Small and Medium Enterprises (SMEs), who had given the opportunity to locate their stock keeping units (SKUs) at Agrobazaar Malaysia, recorded a combined value of RM1.555 million.

An entity owned by the Federal Agricultural Marketing Authority Authority (FAMA), Agrobazaar Malaysia acts as a sales and promotion centre in Singapore for agro-based industrial products from all Malaysian states.

We received a very encouraging response from here, Johor FAMA Director Zainal Abidin Yang Razalli told Bernama when met at the Travel Malaysia Singapore 2017 opening ceremony recently.

Zainal Abidin said the commendable performance was a reflection of

a never ending effort by the agency to promote local SME products in the republic.

There is almost no risk for the SMEs in bringing their products as we go in here in bulk from Johor FAMA. They save on transportation cost up to 30 to 40 per cent and face zero headache at the immigration clearance, he added.

Agrobaazar Malaysia aims to increase sales by 30 per cent this year with 800 SKUs.

Up to April 20, 2017, it has 220 SKUs, 584 in 2016, 68 in 2015 and 242 in 2014.

The agency had added three new sales platforms, to bring the total to five, to showcase the products of Malaysian entrepreneurs in the Lion City.

The three new platforms were the Global Halal Hub, the Mustafa Centre and the Cold Storage, which had been operating in stages since September last year.

FAMA opened Agrobazaar Malaysia in Jalan Sultan Gate as a distribution centre in 2014 and the Malaysia Halal Centre in the Big Box Hypermarket in April last year.

The export value of Malaysian agro-food products in Singapore was about RM5 billion in 2015 and the amount is expected to increase.

On the sidelines of the Travel Malaysia Singapore 2017, Agrobazaar Malaysia signed a memorandum of understanding with the Terengganu Entrepreneur Development Foundation to further promote, sell and distribute the state s SME products in the republic.

As at April 20, 2017, there are seven SMEs from Terengganu which managed to sell their products with repeat orders here with the total purchase value of RM33,960.

One of them is Adeq Sue brand owned by a Malaysian professional football player currently playing and serving as captain for Terengganu, Hairuddin Omar or better known as Hai O.

— BERNAMA

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