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Amazon India's 'Amazon Launchpad' programme receives 400 applications from startups in two weeks

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by December 29, 2016 General

Global e-commerce giant Amazon has initiated a global programme ‘Amazon Launchpad’ to push towards the governments ‘Startup India initiative. Interestingly, the ‘Amazon Launchpad’ received 400 applications within two weeks of its launch. Announced earlier this month, the programme aims to provide a privileged platform for Indian startups to launch, market and distribute their products to millions of Amazon customers across the country and around the globe through a dedicated store.

“We hope more and more Indian start-ups join Amazon Launchpad and make the most of this exceptional opportunity to get access to big consumer markets nationally and internationally,” said Jason Feldman, Director Global Innovations, Amazon. A lot of applications received are from fresh start-ups, which are merely one and half years old. Also, 60 per cent of the applicants have never sold any of their products on Amazon.in before.

Out of all the applications, highest are received in categories such as electronics, health, personal care and grocery. Even tier 2 and tier 3 towns like Mehsana, Hubli and Thissur have shown active response and applied for the ‘Amazon Launchpad’ programme. Applications have been received in bulk from these areas.

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Amazon’s initiative has attracted international attentions as well and applicants from countries including Singapore, the US, Finland, Ireland and Italy are applying too, the company said. The Amazon Launchpad store on Amazon.in currently features over 400 innovative products ranging from wearable techs, smart homes, food and beverage, health monitoring, educational toys and more.  Some of the known brands to sell their products are Ustraa by Happily Unmarried, Chef’s basket, Chaayos among others.

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