APPIES to make its mark in Malaysia
FOLLOWING a seven-year track record in Singapore, the highly acclaimed APPIES Asia – an annual festival showcasing the best marketing campaigns – will run its Malaysian edition on May 19 and 20.
APPIES Malaysia chief judge CIMB group chief marketing officer Adam Wee Abdullah says: “What’s unique about the APPIES is the live judging where entrants presenting get an opportunity to interact with the judges and delegates. It’s rewarding for the delegates who get to take away insights and feedback the same day.”
Confirmed Keynote Speakers for the APPIES conference so far are Celcom Axiata CEO Datuk Sri Shazalli Ramly, Astro chief operating officer Henry Tan and Unilever Asia regional brand director Aseem Puri.