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Australians swoop on largest Kiwi caged poultry farm

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by April 27, 2017 General
Mainland Poultry sells about one third of all eggs produced in New Zealand under brands including Woodland and Farmer Brown.

kevin stent SUNDAY STAR TIMES

Mainland Poultry sells about one third of all eggs produced in New Zealand under brands including Woodland and Farmer Brown.

The owners of New Zealand’s biggest poultry farm have sold it to an Australian equity firm as they face a $50 million upgrade to scrap cage production.

Australia’s Navis Capital acquired a majority shareholding in Dunedin-based Mainland Poultry for a reported $350m from long standing owners Michael Guthrie, Murray Valentine and Jeffrey Winmall​.

Mainland Poultry sells about one third of all eggs produced in New Zealand from 1.2 million birds and sold under the Zeagold​, Farmer Brown and Woodland brands, operating from seven farms around the country.

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Dunedin-based director and shareholder Murray Valentine confirmed the stake had been sold pending regulatory approvals from the Overseas Investment Office.

Mainland Poultry is selling a majority stake as it prepares to switch from cage-reared egg production.

Mainland Poultry is selling a majority stake as it prepares to switch from cage-reared egg production.

Valentine declined to confirm the price, varying in some earlier reports between $150m to $400m.

Over the years Mainland has been the target of animal rights activists for its caged birds.

“We have a five year programme to comply with the animal welfare code which requires a change from cages to a colony system with 60 to 100 birds in a greater area.

Michael Guthrie is one of three owners of Dunedin-based Mainland Poultry and an industry leader in the sector.

Michael Guthrie is one of three owners of Dunedin-based Mainland Poultry and an industry leader in the sector.

“That’s capital expenditure costing between $40m to $60m. I’m getting older and so are the other shareholders.

“The idea of putting more money in or taking on more debt didn’t seem sensible to us. We spoke to a number of people in the capital raising sector and took their advice.”

The current owners would retain a stake in the company and positions on the board of directors, although Valentine would not reveal what percentage they would continue to own.

Mainland’s founders in the 1990s included the late Howard Paterson, a well known Dunedin entrepreneur. After his death in the early 2000s, his shareholding was acquired by the other stakeholders.   


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Valentine said the Navis group had a network of Asian offices and had been impressed with the vertical integration of Mainland Poultry – it also has feed and marketing divisions.

Mainland exports fresh and processed eggs to Singapore, Hong Kong and Pacific countries. It also sells its feed products via its MainFeeds plants in Auckland, Manawatu (Levin) and Otago for livestock to local andd overseas customers.

Mainland bought the 60-year old MainFeeds in 2001 and the plants produce about 140,000 tonnes of feed annually in bulk and bagged form.

MainFeeds recently acquired the NRM Levin (Manawatu) and Wiri (Auckland) mills. Wiri is one of the most modern feed mills in Australasia, operating with state-of-the-art European technology. 

The Sydney-based buyout firm Navis ousted other competitors in the race, including Pacific Equity Partners, Adamantem Capital, and some local bidders.

Navis said the aim of the Mainland purchase was to turn it into a leading egg provider in the Pacific region with emphasis on Asia.

Generally, equity firms buy assets with the aim of improving them and selling later at a profit.

Navis has a history of purchases and sales of companies as diverse as leather manufacturers, healthcare providers, furniture manufacturers, and education companies.


 – Stuff

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