Banking Happiness: Research Finds People Try To Store Happy Moments To Cope With Bad Ones

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By PR Newswire COLLEGE PARK, Md., Dec. 27, 2021 /PRNewswire/ — Reveling in happy moments, soaking them in and storing them away to cope with anticipated future sadness is a phenomenon named and explored as “banking happiness” in new research from the University of Maryland’s Robert H. Smith School of Business. The study confirms such behavior, but “at this stage, we don’t have enough research to say whether it’s good to do this — we’re explaining that banking happiness can happen, so consumers can be aware of their own behavior and what’s driving it,” says Maryland Smith Assistant Professor …

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