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Biotechnology Corp is now called Bioeconomy Corp

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by June 18, 2016 General

MALAYSIAN Biotechnology Corp (BiotechCorp) has adopted a new corporate identity and name – Malaysian Bioeconomy Development Corp (Bioeconomy Corp) – as part of its corporate rebranding exercise.

Along with the name change, the corporation’s transformation of its corporate identity involved a new logo as well as expanding its roles as well as functions, reflecting the organisation’s position as the leading economic development agency to spearhead the bio-based industry in Malaysia.

The aim of the rebranding initiative is to enable the reformed agency to fully take on its responsibilities of uplifting and upholding the strategies and programmes of Malaysia’s bioeconomy agenda.

Since the launch of Bioeconomy Transformation Programme in 2012, the formerly known BiotechCorp has aggressively focused on promoting a knowledge-based bioeconomy through the establishment of a sustainable ecosystem of R&D and commercialisation in the areas of agriculture, healthcare and industrial bio-based industries.

The rebranding exercise was recently launched by Science, Innovation and Technology Minister Datuk Seri Madius Tangau.

Global pioneer

Bioeconomy Corp chairman Tan Sri Zakri Abdul Hamid says in a statement: “In pursuit of globalisation, this transitional phase for the corporation is indeed an opportune, in the name of progress. While we strengthen the strategies that uphold Bioeconomy Malaysia, we must realign our vision to enable us to become the global pioneering bioeconomy agency.”

He adds that the corporate transformation provides clarification to the organisation’s roles and responsibilities in supporting the nation’s sustainable bioeconomy development as well as to avoid any overlapping responsibilities with other agencies.

Meanwhile, CEO Datuk Dr Mohd Nazlee Kamal says: “As we move into this new era of bioeconomy, this change of corporate identity is timely, especially in relation to our expansion of scopes to cover the entire bio-based industry as to be able to effectively implement the bioeconomy agenda for Malaysia. The corporation will also act as the main commercialisation agency for Malaysia’s bio-based industry, by focusing on boosting more commercialisation and investments in bio-based innovations that will assist in bringing higher added value to the community and the region.”

The recent three-day biotechnology event – BioMalaysia & Asia Pacific Bioeconomy 2016 – saw the participation of 100 companies, involving more than 160 exhibition booths, with exhibitors from Singapore, India, United Kingdom, US, Germany, South Korea, Turkey, Dubai and Australia.

More than RM24mil revenue were generated during the business matching sessions involving 10 companies.

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