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Monday, September 28th, 2020

Branding from the inside (Daily Financial Times (Sri Lanka))

by October 7, 2015 Industry

Successful brands are built in the laboratories and not in the media. This involves research and development departments where companies invest in creating new products, systems and processes or gathering and mining data to understand trends in the laboratories of our minds. Facts, imagination, insights and a sense of the future are the bedrock on which…