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Monday, February 17th, 2020

BSA bikes on Indian roads soon? Mahindra's cheeky hint

by December 25, 2017 General

NEW DELHI: When it comes to Twitter, business tycoon Anand Mahindra has a unique style to convey his messages, especially on festivals. This Christmas, the chairman of Mahindra Group posted an old picture of Santa Claus riding on a cult motorcycle with a special announcement to follow.

The picture of Santa riding a BSA motorbike reads: “I’ve retired my reindeer and sold my sleigh, I get around quicker by B.S.A.”

Mahindra along with this image wrote on Twitter: “We’re sorry you’ve missed out on your favourite ride for all these years, Santa…We’re working on getting it back for you…A shiny new one, but with all the character of your old steed…”

This is a clear hint to those who are eagerly waiting for the launch of BSA bikes in India. However, he didn’t give any details about the launch date of the “shiny new” product.

Last year, Mahindra & Mahindra (M&M) had acquired UK-based two-wheeler maker BSA Company for 34 lakh pounds (around Rs 28 crore). Classic Legends Pvt Ltd, an arm of M&M, had acquired 1.2 lakh shares of BSA at a consideration of GBP 28.33 per share aggregating to around GBP 34 lakh, the company said in a regulatory filing.

The principal activity of BSA is licensing of brands related to motorcycles. Incorporated in the UK, the company has also presence in Japan, Singapore, Malaysia, USA, Mexico and Canada.

M&M had also completed the acquisition of 51 per cent stake in Peugeot Motocycles (PMTC), a part of the France-based PSA Group.

The M&M arm, Classic Legends, further entered into an agreement with classic vintage brand Jawa to bring the Yezdi bikes on Indian roads again.

This is not the first time when the Mahindra Group chief teased about the vintage bikes on Twitter. Earlier in July this year, Mahindra shared the official Yezdi India website link on Twitter and said: “Believe Yezdis of India website launched.. nostalgic to see great brands remembered. #JawaDay”

On the two-wheeler business, the company is currently under a shift from the commuter segment to high-end premium bikes.

“We are changing strategy as far as the two-wheeler business is concerned. We are moving away from the commuter segment to high-end premium bikes and we are working on bikes based on BSA and Yezdi brands,” M&M Managing Director Pawan Goenka said.

(With PTI inputs)