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Canberra businesses cash in on new Singapore Airlines menu

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by August 31, 2016 General

Canberra businesses have already cashed in on the arrival of Singapore Airlines.

The airline – which will fly from Canberra on September 21 – released its new business-class menu on Wednesday, featuring prosciutto from Poachers Pantry and Canberra Milk.

Poachers Pantry's Katie Crook, Alpha Catering chef John Sim, and Canberra Milk's David Tyack. Poachers Pantry’s Katie Crook, Alpha Catering chef John Sim, and Canberra Milk’s David Tyack.  Photo: Rohan Thomson

Local business Alpha Catering will provide the airline with meals for outbound flights, creating an extra 10 jobs.

Alpha Catering’s operation director David Robinson said the company had worked hard to secure the contract and overhauled its processes.

“We spent many years chasing Singapore Airlines and they finally gave us a chance two years ago,” he said.

“It will be interesting to see what other carriers are thinking about Canberra and I wouldn’t be surprise if there are one or two Chinese carriers thinking about expanding.”

Poachers Pantry wholesale manager Katie Crook said the contract with Singapore Airlines would help boost brand recognition and revenue.

“Being able to get our brand out there is great for us,” she said. “We have a restaurant as well and we package it as a regional offering, so people can check out our produce and the wineries too.”

Canberra Milk’s general manager David Tyack said the arrival of Singapore Airlines was good for Canberra businesses and the economy overall.

“It means an increase in sales and being Canberra proud, as this is creating additional jobs and is growing the town,” he said.

“This gives us another avenue to grow our existing sales and to maintain being the only processor of milk in the ACT.”

The Singapore Airline menu includes slow-cooked pork belly, braised seafood with ee-fu noodles and herb-crusted beef filet. 

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