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Cancer awareness through a talk show on YouTube

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by June 22, 2016 General

CHENNAI: When YouTube is used as a platform for showcasing variety of things, why not use it for a good cause? So Vinay Bharadwaj, a 32-year-old Singapore-based investment banker-cum-designer decided to launch a YouTube based talk show, Let’s talk with Vinay, a talk show with celebrities.

Before you dismiss it as yet another talk show with self-indulgent celebs, hear about the cause — spreading awareness about cancer — a disease that his mother fell victim to last year and left him devastated. So he began trying to help others by propagating solutions, sharing inspiring stories of survivors and spreading awareness on the early detection of the disease. “When people hear the word ‘cancer’, many give up hope of fighting it. They think it cannot be cured. But sometimes there is a solution. We need to give it a shot,” he explains.

Why rope in celebrities? “Well, if I talk about cancer, nobody will listen. So, I decided to talk to well-known people and achievers from different backgrounds. When they speak about cancer and their journey, it definitely creates an impact,” he shares.

Trailer of the Chennai edition of the show, which was recently launched, saw the participation of celebrities like Sudha Raghunathan, Nina Reddy and Sam Paul. A series of 19 interviews were shot in a span of eight days and six others were shot at a later stage. “The show will be aired from July and I am sure that this will create an impact,” shared Vinay who has already hosted a successful series in Bengaluru.

The Chennai edition will host eminent personalities like Dr V Shanta, singers Sudha Raghunathan, Srinivas and Chinmayi, music directors Devi Sri Prasad and Mandolin U Rajesh, pianist Anil Srinivasan, environmentalist Arun Krishnamurthy, lyricist Madhan Karky, squash player Joshna Chinappa, chief coach of MRF Pace Foundation Senthilnathan, founder of the Apollo Cancer Care Unit and cancer survivor Neerja Maalik, actor Vivek and celebrity photographer Venket Ram. “I did not have to convince anyone to be a part of it. The cause was important to everyone as they personally know at least one person who suffers or has suffered from cancer,” he said.

Giving a message to everyone, he says, “Don’t take cancer lightly. Early detection is the key to saving someone’s life. I want this message to reach everyone across the globe.”

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