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Choice hotel group adds its brand to another South Island site

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by April 19, 2016 General
Choice Hotels Asia-Pac chief executive Trent Fraser says its Comfort, Econo Lodge and Quality brands each offer ...

Choice Hotels Asia-Pac chief executive Trent Fraser says its Comfort, Econo Lodge and Quality brands each offer different levels of pricing.

The international Choice Hotels group has signed its third branding deal in Christchurch.

The owner of a 28-room hotel in Riccarton, will pay for the right to use a Choice brand, The Comfort, replacing the competing Best Western brand.

Choice franchises the Econo Lodge, The Comfort, Quality and Clarion brands and has 31 properties nationally. The hotels are owned and managed by others.

Choice has now sold brand rights for eight properties in the South Island, most recently in Kaikoura.

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In Christchurch Choice has sold the brand rights to Quality Elms Hotel in Papanui and Econo Lodge Canterbury, in Spreydon.

The chain has its brands on more than 270 hotels across New Zealand, Australia and Singapore, with more than 11,000 rooms.

It is a subsidiary of Choice Hotels International, a publicly listed company in the United States with more than 6300 hotels and 500,000 rooms in more than 35 countries and territories.

Choice Hotels Asia-Pacific chief executive Trent Fraser said The Comfort, Econo Lodge and Quality brands each offer different levels of pricing.

The Econo Lodge was for the value-conscious traveller and the Quality property offered more amenities, while the new Comfort Inn at Riccarton was a mid-range option for leisure and business travellers.

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Comfort Inn Riccarton was seven kilometres from Christchurch airport and ideal for those wanting to explore the city, Fraser said.

An earlier version of this story incorrectly stated that Choice Hotels owns the New Zealand properties that carry its brands.

 – Stuff

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