CLICK! digital summit that inspires
PARAMOUNT personalities from iconic brands were the guest speakers of a one-day digital summit that delved into futuristic trends to inspire brands to immerse its consumers in unique and memorable ways.
Conducted by Publicis One Philippines and Google Philippines, the whole-day event called CLICK! was designed to aid marketers in overcoming the challenges of the exceedingly dynamic digital landscape.
“As the digital marketing landscape expands at an unprecedented rate, the only way to stay ahead and lead the conversation is by working collaboratively with our clients and their brands to deliver superior brand communication that combines creativity, analytics and technology. CLICK! Is the platform where we will meet and share our learnings so that we can be inspired and energized to lead transformation,” said the Chief Media Officer of Publicis One Philippines Jennifer Santos.
Aside from the prominent names of iconic brands in the country, industry leaders from across the region were also present during CLICK! to share their ideas of thinking in online consumer engagement and the speakers suggested ways for this engagement to accelerate business growth.
Among the list of speakers and presenters at summit were Paolo Mercado, the SVP Communications Marketing and Innovation of Nestle Philippines; Margot Torres, the EVP and Deputy Managing Director of McDonalds’s Philippines; Stephan Czypionka, the VP Marketing of Coca-Cola Philippines; Neil Hudspeth, the Chief Experience Officer of Publicis One Asia Pacific; Nic Burrows, the Digital Strategist of ZOO Asia Pacific; Candice Iyog, the VP Marketing and Distribution of Cebu Pacific; Rajesh Sheshadri, the Head of Agencies for Google Asia-Pacific, and Gareth Mulryan, the Chief Executive Officer of Publicis Media Singapore.
The exclusive event was only made available to clients and partners of Publicis One agencies. CLICK! facilitated discussions that were aimed to change the future trajectory of the consumer experience in the Philippines to parallel with global best practices.
“As the Philippines continues to embrace the smartphone we, at Google, are working with brands who are ready to face the challenges and opportunities of the new mobile-first world,” said Ken Lingan, Country Head of Google Philippines.
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