Coca-Cola, PespiCo and 5 others agree to cap sugar in drinks in Singapore
Singapore is one of the first countries in Asia to target sugary drinks, bringing it in line with many Western nations that have sought to mitigate the health risks associated with sugar through measures such as taxes and warning labels. Globally, beverage firms have been reworking recipes, racing to cut sugar and introduced more options to cater to increasingly health conscious consumers.
On Tuesday, Singapore’s ministry of health said the seven firms had signed an industry pledge to remove by 2020 drinks that contain more than 12% sugar from their portfolios of sugar-sweetened beverages.
As well as Coca-Cola and PepsiCo, the companies include F&N Foods, Malaysia Dairy Industries, Nestle, Pokka and Yeo Hiap Seng. “In addition to this industry commitment, Coca-Cola Singapore is making an additional commitment to reduce the sugar content in our portfolio of sugar-sweetened beverages by 10 percent by 2020,” Coca-Cola said in an email to Reuters.
It said it had been reducing sugar and calories across many of its brands, and offering more new drinks with low sugar content or no added sugar. Daily sugar consumption per capita from soft drinks has risen since 2010 to 6.08 grams in Asia-Pacific in 2016, with Singapore at 11.99 grams, according to market research firm Euromonitor. Consumption has been trending lower in Europe and the United States, but it is still higher than in Asia-Pacific.