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Tuesday, October 15th, 2019

Hasbro :’s MY LITTLE PONY Franchise Invites Fans around the Globe to Celebrate the Magic of Friendship

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by July 30, 2017 General

The Global Brand Commemorates International Day of Friendship on July
30
th with Engaging Digital Experiences, Fun
Snapchat Lenses, and Family Friendly Events

Celebration Also Includes Release of Product Line Inspired by
Characters & Adventures from Upcoming Lionsgate Release of
MY
LITTLE PONY: THE MOVIE

With more than 30 years of rich storytelling founded in the values of
kindness and acceptance, the MY LITTLE PONY franchise from Hasbro, Inc.
(NASDAQ: HAS) continues to illustrate the power of friendship and fun
that resonates with fans around the world. To celebrate this year’s
International Day of Friendship on July 30th, the MY LITTLE
PONY franchise is kicking off a global social movement with the release
of two beautiful video montages and on-ground events around the world
that focus on the socially relevant message of friendship.

In collaboration with digital media company SoulPancake, Hasbro released
a video online today titled ‘Friendship Across the Globe,’ which
highlights people of diverse ages and backgrounds around the world
retelling the moments they realized they’d made a friend for life and
what makes their friend so special to them. In the video, viewers are
invited to explore how friendship is something unique that we each
experience through our own distinct lenses. The video can be viewed on
SoulPancake’s YouTube page, found here: https://www.youtube.com/watch?v=8ZqBtPGdBho&feature=youtu.be

In addition to the SoulPancake collaboration, Hasbro is thrilled to be
presenting its first brand anthem for MY LITTLE PONY, created in
collaboration with Grey New York titled, ‘Through the Eyes of a Friend,’
a unique social experiment that invited parents to hear how their child
was doing in school; and surprised them with a report card from their
child’s best friend. In this piece, parents are captivated by the true
and honest perspective that these children have about their friends, and
how important they are to one another. The video can be viewed on the MY
LITTLE PONY YouTube page, found here: https://www.youtube.com/watch?v=0S_cBtb57cc

“Friendship transcends age, gender, geography and background,” said Tyla
Bucher, VP Franchise Lead, My Little Pony, Hasbro. “As we work to
celebrate friendship across every aspect of the MY LITTLE PONY brand,
we’re proud to continue to support and celebrate the International Day
of Friendship. We hope this program brings people together as they are
reminded of how special and important friendship is to everyone around
the globe.”

Launching on July 30th in the U.S., Hasbro will support a
weeklong custom Snapchat Lens that brings the Mane 6 right to the
Snapchat community. Lenses offer Snapchatters the ability to apply
real-time effects and sounds to their selfies – the Mane 6 will become
part of the communication on Snapchat in an interactive, fun, and
personal way. In this case, Hasbro is supporting an interactive World
Lens – when users flip their camera away from their face to the
rear-facing lens, the Ponies’ homeland of Equestria appears. Users can
move their camera around to see their favorite characters brought to
life on their device.

Making the most of International Day of Friendship, the MY LITTLE PONY
brand is also hosting friendship day events around the world in 12
different markets including the United States, Italy, Brazil, Taiwan,
United Kingdom, Russia, Mexico and Singapore. In the U.S., everypony is
invited to the Mall of America in Bloomington, MN to enjoy a
“Celebration of Friendship” featuring multiple experiential MY LITTLE
PONY themed events. Fans in Italy, Taiwan and Singapore will celebrate
friendship with fitness as Friendship Runs are planned in all three
markets. In Brazil, everypony will celebrate Dia Da Amizade with
an outdoor event and Friendship Bus Tour. Generosity is key in the UK,
where fans will give the gift of friendship with a special Buy One, Give
one promotion in partnership with a local charity and BFF accessories
designers Pop & Suki.

Giving fans even more reasons to celebrate the International Day of
Friendship, Hasbro will release its new line MY LITTLE PONY toys that
day. Inspired by characters and adventures from Lionsgate’s upcoming MY
LITTLE PONY: THE MOVIE, the new line of toys and figures features the
beloved Mane Six as well as new characters. In MY LITTLE PONY: THE
MOVIE, a new dark force threatens Ponyville, and the Mane Six – Twilight
Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy, and Rarity –
embark on an unforgettable journey beyond Equestria where they meet new
friends and exciting challenges on a quest to use the magic of
friendship and save their home. The film opens in theaters on October 6
and features an all-star cast with Emily Blunt, Kristin Chenoweth, Liev
Schreiber, Michael Peña, Taye Diggs, Uzo Aduba, and Zoe Saldana, and Sia
who also performs an original song for the movie.

For more information on the International Day of Friendship celebration
with MY LITTLE PONY, please visit www.mylittlepony.com.

About Hasbro:

Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences.
 From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company’s Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1 on the
2017 100 Best Corporate Citizens list by CR Magazine, and has
been named one of the World’s Most Ethical Companies® by Ethisphere
Institute
for the past six years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

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