Highlighting Malaysia fashion
Returning for a third year, the Malaysia Fashion Week on Nov 2-5 will highlight Malaysian designers, while also encouraging business matching in the fashion and lifestyle industries with its one-on-one International Sourcing Programme.
THE MALAYSIA Fashion Week (MFW), a project by International Trade Malaysia or Intrade, returns for the third year on Nov 2-5 to present the best of the country’s fashion and lifestyle collections to global fashion buyers, traders and fashionistas.
To be held at the Matrade Exhibition & Convention Centre (MECC) in Kuala Lumpur, it is the largest fashion expo in the country and region, and is jointly organised by the Malaysia External Trade Development Corporation (Matrade) and Stylo International.
This year, MFW is presenting a dedicated fashion and lifestyle exhibition that sprawls over 10,000 sqm, featuring over 250 fashion and lifestyle exhibition booths as well as a host of exciting activities.
These include fashion shows by Malaysian and international designers, award ceremonies and gala events held in collaboration with the Mercedes-Benz Stylo Asia Fashion Week (MBSTYLOAFW), all of which makes MFW one of most comprehensive trade lifestyle and fashion events in the region.
The exhibition will be segmented into six product clusters namely Fashion, Apparels & Accessories; Jewellery; Beauty, Hair & Cosmetics; Art & Handicrafts; Lifestyle & Interior; Textile & Peripherals. A key component of MFW 2016 is Modestyle, presented exclusively via a Modestyle fashion pavilion, featuring an extensive collection of local and internationally designed modest wear.
According to Matrade’s CEO, Datuk Dzulkifli Mahmud, the MFW’s key appeal revolves around the concept of “inclusivity” which leads to the introduction of a segment called Inclusivity, a specially crafted segment highlighting Malaysia’s diverse culture and social fabric, which includes Malay, Chinese, Indian, Peranakan and the ethnic minority groups of Sabah and Sarawak.
“MFW aims to forge sustainable and profitable business partnerships and offers an excellent opportunity to network with the best and most talented emerging designers in the industry. We urge local players and buyers to partake in our signature one-on-one business matching programme called International Sourcing Programme (INSP) to make the most of this exciting event,” adds Dzulkifli, who is also the co-chairman of MFW.
Since 2014, MFW has been making headlines and is focused on boosting the Malaysian fashion and lifestyle industry. It aspires to position Malaysia as a major fashion hub in Asean and beyond.
MFW also provides a great opportunity for international companies especially those from Europe to reach Malaysian suppliers in meeting their global sourcing needs.
Last year, MFW recorded 9,150 local and international visitors, and RM127.52mil in sales, a 40% increase from 2014, with a total of 1,541 business meetings held between local companies and international buyers. The event in 2015 featured 22 fashion shows with the participation of 103 fashion designers from over 14 countries and saw the attendance of over 200 trade buyers from China, Japan, Dubai, Philippines, Vietnam, Korea, India, Thailand and Singapore.