Skip to Content

Insights from The 2015 Global Creativity Index (Creativity at Work)

by September 4, 2015 Industry

Global Creative Index 2015

The Growth of Creative Capitalism

“Capitalism is in the midst of an epochal transformation from its previous industrial model to a new one based on creativity and knowledge. In place of the natural resources and large-scale industries that powered the growth of industrial capitalism, the growth of creative capitalism turns on knowledge, innovation, and talent. Growth and prosperity turn on a new model we term the 3Ts of economic development-talent, technology,and tolerance.”

The  Global Creativity Index, a new Martin Prosperity Institute study by Richard Florida, Charlotta Mellander, and Karen King, presents a broad-based measure for advanced economic growth and sustainable prosperity based on the 3Ts of economic development. It rates and ranks 139 nations worldwide on each of these dimensions and on our overall measure of creativity and prosperity, the Global Creativity Index.

How does your country rank?
Some surprising results:

Overall Ranking: Australia takes the number one ranking on the GCI, supplanting Sweden, which took top spot in the previous 2004 and 2011 editions. The United States is second (maintaining its previous ranking). New Zealand is third, Canada fourth (up three spots from its previous ranking), with Denmark and Finland tied for fifth. The rest of the top ten includes Sweden in seventh, Iceland eighth, Singapore ninth, and the Netherlands tenth.

Creative Class: Luxembourg has the largest share of the creative class (54 percent)?-?which spans science and technology; arts and culture; and business, management, and the professions. Bermuda is second (48 percent), Singapore third (47 percent), down from first in 2011. Switzerland (47 percent) is fourth and Iceland (45 percent) is fifth. Rounding out the top ten are Australia (45 percent), Sweden (45 percent), the Netherlands (44 percent), Canada (44 percent), and the United Kingdom (44 percent). The United States is 34th with 33 percent.

Technology: South Korea leads in technology. Japan is second, Israel third, The United States fourth, and Finland is fifth. Australia, New Zealand, Germany, Singapore, and Denmark round out the top ten.

Talent: Australia leads in talent. Iceland is second. The United States and Finland are tied for third with Singapore in fifth. Denmark, Slovenia, Belarus, New Zealand, and Sweden round out the top ten.

Tolerance: Canada takes the top spot in tolerance which we measure as openness to ethnic and religious minorities and gay and lesbian people. Iceland is second, New Zealand third, Australia fourth, and the United Kingdom fifth. The Netherlands, Uruguay, Ireland, Norway, and Sweden round out the top ten.

Creativity, Competitiveness, and Prosperity: Global creativity, as measured by the GCI, is closely connected to the economic development, competitiveness, and prosperity of nations. Countries that score highly on the GCI have higher levels of productivity (measured as economic output per person), competitiveness, entrepreneurship, and overall human development. Creativity is also closely connected to urbanization, with more urbanized nations scoring higher on the GCI.

Download the full report here:   Global Creativity Index,