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Integrate & Aggregate, Biggest Challenges In Deriving Value From Big Data

by October 18, 2016 General

Celine Liew
By Massita Ahmad

SINGAPORE, Oct 18 (Bernama) — One of the biggest challenges in deriving value from big data in Malaysia is in integrating and aggregating data from numerous sources, says Exponential Interactive Country Manager, Malaysia, Celine Liew.

“To accommodate varied data elements is a huge challenge.

“With more data being created every day, we see this issue present not only in Malaysia, but also in other markets,” said Liew, who is responsible for building Exponential’s presence in Malaysia and leading the delivery of the company’s brand engagement and brand performance products in the growing Malaysian marketplace…..