Kerala Tourism inks pact with Silk Air
Kerala Tourism inked a pact with Silk Air on Wednesday to jointly promote the destination to attract more tourists from Australia, New Zealand, China, Korea, Japan and Singapore by conducting road shows and other special marketing programs in selected cities.
The MOU was signed by Director, Tourism, P. Bala Kiran and Jagdish Bhojwani, General Manager India, Silk Air, in the presence of Minister for Tourism Kadakampally Surendran.
Effective for one year from Wednesday, the pact covers a series of joint activities including brand advertising and promotional campaigns, tactical and digital marketing, familiarisation trips, trade fairs, road shows and product development.
The agreement would benefit Kerala Tourism in terms of more tourists from the four significant markets with the help of its wide network and reputation as a quality service provider, the Minister said.