Leju Inks Strategic Agreements with Leading Brokerage Agencies in Key Cities and Prepares to Launch New Listing Product


BEIJING, July 18, 2014 /PRNewswire/ — Leju Holdings Limited (“Leju” or the “Company”) (NYSE: LEJU), a leading online-to-offline (“O2O”) real estate services provider in China, today announced that it has signed strategic agreements with over 100 secondary brokerage agencies in 17 key cities in China, including four secondary brokerage agency alliance groups in Hangzhou, Qingdao, Chongqing and Xi’an. The participating brokerage agencies include 5i5j, Centaline, Century 21 China Real Estate, Home Link, and My Top Home, among others. Under these agreements, Leju and the participating agencies have agreed to jointly promote verified listings of secondary housing information and to provide accurate and authentic housing listings to consumers. Official signing ceremonies were held by Leju today in Hangzhou and Qingdao with the local brokerage agency alliances in those cities.

“Leju has always regarded brokerage agencies and individual agents as the cornerstone of the secondary real estate market in China, and as long-term strategic business partners for Leju’s listing services,” said Mr. Geoffrey He, CEO of Leju. “We are committed to continuously innovate and improve our products and services to meet the needs of brokerage agencies as well as home buyers and sellers, while pushing forward the development of the online secondary listing industry. The verified listing model we first introduced in 2012 was well received by agencies as a more effective sales-conversion model. We are excited to expand verified listings into more cities and to work with a broader group of agency partners.”

“Additionally, we will be launching a new integrated product for secondary listing services in the near term to help individual agents expand their customer base and increase sales efficiency,” added Mr. He. “The new product, based on verified listings, will fully leverage all of Leju’s desktop and mobile platforms, including our collaborations with Weibo, Weixin and Baidu, to provide agents with an easy-to-use tool from our mobile app, Fangniujia, for listing housing information and promoting their own brands. We look forward to working with our partners to develop a long-term sustainable model for this emerging industry.”

About Leju

Leju Holdings Limited (“Leju”) (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in China, offering real estate e-commerce, online advertising and online listing services. Leju’s integrated online platform comprises various mobile applications along with local websites covering more than 250 cities, enhanced by complementary offline services to facilitate residential property transactions. In addition to the Company’s own websites, Leju operates the real estate and home furnishing websites of leading internet companies such as SINA Corporation and Baidu Inc., and maintains a strategic partnership with Tencent Holdings Limited. For more information about Leju, please visit http://ir.leju.com.

Safe Harbor: Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “target,” “going forward,” “outlook” and similar statements. Leju may also make written or oral forward-looking statements in its reports filed or furnished with the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Leju’s beliefs and expectations, are forward-looking statements that involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained, either expressly or impliedly, in any of the forward-looking statements. Such factors include, but are not limited to, fluctuations in China’s real estate market; the highly regulated nature of, and government measures affecting, the real estate and internet industries in China; Leju’s ability to compete successfully against current and future competitors; its ability to continue to develop and expand its content, service offerings and features, and to develop or incorporate the technologies that support them; its limited operating history and lack of experience as a stand-alone public company, given its recent carve-out from E-House (China) Holdings Limited (“E-House”) and prior reliance on E-House for various corporate services; its reliance on SINA, Baidu and others with which it has developed, or may develop in the future, strategic partnerships; substantial revenue contribution from a limited number of real estate markets; complexities resulting from its ongoing relationships with E-House, due to E-House’s controlling interest in Leju; and relevant government policies and regulations relating to the corporate structure, business and industry of Leju. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and the Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For investor and media inquiries please contact:

In China:

Melody Liu
Leju Holdings Limited
Phone: +86 (10) 5895-1062
E-mail: ir@leju.com

Mr. Derek Mitchell
Ogilvy Financial, Beijing
Phone: +86 (10) 8520-3073
E-mail: leju@ogilvy.com

In the United States:

Mr. Justin Knapp
Ogilvy Financial, U.S.
Phone: +1 (616) 551-9714
E-mail: leju@ogilvy.com