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Marketing appeal more…

by June 11, 2016 General

Marketing appeal

SAN FRANCISCO – Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released on Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving.

Perkins dies

SAN FRANCISCO – Thomas Perkins, one of the founding fathers of Silicon Valley, died on Tuesday at age 84 at his home in Belvedere, California, according to the Marin County coroner’s office. As co-founder of the venture capital firm Kleiner Perkins Caufield and Byers, Mr Perkins played a major role in the formative years of the computer and biotech industries. The firm that bears his name went on to fund some of the biggest names of the internet era, including Google and Amazon.

Top appointment

TOKYO/LONDON – Schroders plc has appointed Shigesuke Kashiwagi, former chief financial officer of Nomura Holdings, as its president and country head of Japan, the London-listed global asset manager said in a statement issued exclusively to Reuters. Mr Kashiwagi, a well known figure in Japan’s financial industry, abruptly left Nomura in March, shortly before the country’s biggest investment bank announced a major management overhaul, including the appointment of a new chief operating officer.

Stocks down

TOKYO/SINGAPORE – Asian shares pulled back yesterday as investors sought refuge in safe-haven assets amid festering concerns over the June 23 referendum that could see Britain exit the European Union. MSCI’s broadest index of Asia-Pacific shares outside Japan dipped 0.6 per cent, but remains poised for a weekly gain of 1.7 per cent. Japan’s Nikkei declined 0.5 per cent, extending losses for the week to 0.3 per cent.

New feature

US – Facebook Inc on Thursday launched a feature that allows users to upload photos with 360-degree views. Apart from photos taken from 360-degree cameras, panoramic photos taken on a mobile phone can be converted to a 360-degree view on the newsfeed, the company said on Thursday. The photos can also be seen in virtual reality compatible devices, Facebook said. Facebook rolled out a similar service for video last September.