Ministry partners with AirAsia to promote Indonesian destinations
The Tourism Ministry is partnering up with AirAsia to promote Indonesian destinations.
The ministry’s special staff for Infrastructure, Judi Rifajantoro, said 26 percent of foreign tourists come to Indonesia using the carrier. “AirAsia connects Singapore to interesting destinations in Indonesia, such as Jakarta, Yogyakarta, Bali, Semarang and Bandung, with a total of 77 flights per week; the highest in Southeast Asia region. The target for next year is to add 10 more destinations.”
The partnership marks the second time the two parties work together.
“Both the airline and the ministry have the same goal, which is to bring in tourists. The Central Statistics Agency [BPS] data shows that in the first semester of 2017, a total of 745,000 Singaporean tourists came to Indonesia,” Judi added.
Assistant deputy for Southeast Asian Tourism Promotion at the ministry, Rizki Handayani, said partnering up with AirAsia.com was one of the easiest ways to promote the archipelago to 23 countries using 13 different languages.
“The aim is to build the brand awareness of Wonderful Indonesia on the homepage and running a skycraper ad since Singaporeans are very tech savvy. Our target are millennials and expats,” said Rizki. “Another way is by selling AirAsia tickets and tour packages.”
The ministry will also collaborate with AirAsia in the scope of design finalization, launching and press gathering events and facilitating space, decoration, Indonesian art performances and souvenirs. “As well as holding direct selling or consumer selling programs in several locations,” added Rizki.
Tourism Minister Arief Yahya said 75 percent of foreign tourists entered Indonesia by plane, hence the reason he came up with the top three tourism programs: digital tourism, tourist village homestay and air connectivity.
In 2017, the ministry is targeting to welcome 15 million foreign and 265 million domestic tourists. The ultimate goal is to have 20 million foreign and 275 million domestic tourists in 2019.
“We need to expand the 75 percent by adding more flights, improving airport facilities and adding more terminals and international airports,” said Arief. (kes)