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New Market Research Report: Mass Affluents: Attitudes and Needs in Singapore

by August 7, 2016 General

Recently published research from Verdict Retail, “Mass Affluents: Attitudes and Needs in Singapore”, is now available at Fast Market Research

New Market Research Report: Mass Affluents: Attitudes and Needs in Singapore 2016-08-07 21:32:31

Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target.

Key Findings

* Mass affluents in Singapore hold significantly more product types than retail consumers, with the greatest differentials for investments, insurance products, credit cards, and savings accounts. Providers should consider offering robot-advice investment tools to cost-effectively service their needs.
* Mass affluents are nearly twice as likely as retail consumers to be using a savings account to fund their retirement and to fund a future investment. Banks can help by adding savings goal features that allow savers to monitor their progress and that use prompts and notifications to modify behavior where necessary.
* Mass affluents are more willing than retail consumers to consider switching to a digital-only bank. Competitive rates will play a decisive role in persuading mass affluents to switch to a newly established provider, meaning new entrants will have to compete aggressively on price to win over mass affluents.

Full Report Details at ..


Verdict Financial’s “Mass Affluents: Attitudes and Needs in Singapore” is one of a series of snapshots offering insight into the mass affluent consumer segment in Singapore. It examines mass affluents’ detailed attitudes towards personal finance. This snapshot is based on findings from our 2015 Retail Banking Insight Survey.

The snapshot offers insight into:

* Mass affluents’ product preferences and motivations for taking out specific products.
* Attitudes towards digital channels and new entrants.
* Preferences with respect to using financial management services.

Reasons to Get this Report

* Improve your targeting of mass affluents in Singapore by learning about their preferences and attitudes to financial services.
* Identify the drivers that motivate mass affluents to purchase key financial products.
* Learn how likely they are to switch to a new provider and their reasons for doing so.

Report Table of Contents:

Overall Attitudes

Product Preferences

Entrants and Technology

Financial Management

About Verdict Retail

Think Retail. Think Verdict. Verdict Retail is a research publisher whose reports can help you quantify new opportunities by product sector and channel, measure competitor performance in these markets and develop financial plans and propositions which align with key strategic issues. View more research from Verdict Retail at

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world’s top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

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