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Thursday, October 1st, 2020

Singapore Press : Paragon embraces state-of-the-art visual merchandising

by September 20, 2017 General

Paragon introduces a new retail era with the fusion of Fashion, Robotic Technologies and Virtual Reality

Singapore, 20 September 2017
The future of visual merchandising arrives at Paragon, possibly the first shopping mall along Orchard Road to present an eclectic display of Fashion with Robotic Technology and Virtual Reality from 22 September to 15 October 2017.

With all things digitised, shoppers can expect an exciting and interactive line-up of Glamleisure displays and activities at level 1 main atrium, sporting weekly themes to ‘wow’ even the most discerning fashionistas!

Get ready to be enthralled by the Samsung VR Gear experience which transports shoppers to a one-of-a-kind VIRTUAL REALITY FASHION RUNWAY with Paragon as the backdrop and mannequins morph into models strutting along the runway. This experience is specially created by Raffles College of Higher Education students.

Mr Giuseppe (Joe) Spinelli, Principal of Raffles College of Higher Education, said: ‘Raffles College of Higher Education’s interdisciplinary approach towards design education makes fashion more accessible to the public. Together with the Fashion Design students, the team of Multimedia Design students creates an interactive multisensory fashion show through the use of multimedia and virtual reality technology. We are thrilled to be part of this collaboration in which Raffles Design students apply their creative knowledge and skills, as part of the mall’s initiative to elevate shoppers’ experience at Paragon.’

From 25 September to 1 October, shoppers will also be in for a visual treat with the displays of the Salvatore Ferragamo and Moschino’s Fall/Winter 2017 collections. Ferragamo focuses on the heritage of the brand and treats day and evening wear with femininity and dynamism – an active woman who combines flowing, sensual clothes and technical garments with an elegant twist. They will also be celebrating a new chapter in its history with the launch of the Fall Winter 2017-18 Men’s Ready-to-Wear collection.

Moschino’s Fall Winter 2017 collection presents a Moschino woman so enraptured with fashion, she wraps herself in every material to bring her closer to it. Moschino will also be launching a special capsule collection of Ready-To-Wear, handbags and accessories with the iconic My Little Pony (MLP) universe – the first for luxury fashion house with exclusive rights. This exclusive showcase will be located along Paragon’s level 1 linkway. (Note: My Little Pony (MLP) is strictly embargoed till 21 September 2017)

Athleisure collections will kick off on a high note from 2 to 15 October, showcasing the latest sporty casual fashion styled by PUMA, Star360, DKNY, AX Exchange, Diesel and more. Style up in your latest sports gear and join in the fitness workout rhythm choreographed by PUMA on the weekend of 7 and 8 October. Shoppers can also look out for PUMA’s latest Velvet Rope Collection, worn by Kylie Jenner.

Singapore Medical Specialists Centre (SMSC) will also be showcasing robotic medical technologies and shares interesting insights on sports health physics encompassing diet programme, medical health precautions and the likes, from 9 to 15 October.

Receive $30 SPH Malls vouchers with minimum $500 in a single receipt charged to CITI credit cards at Paragon. First 100 shoppers get to bring home an exclusive beauty glam kit worth $321 when they spend $1,500. Terms and conditions apply, please visit for more details.

Issued by SPH Retail Property Management Services Pte Ltd
Co. Regn. No: 201016658W

For media enquiries, please contact:

Madeline YeoSenior Manager, Marketing CommunicationsSPH Retail Property Management Services Pte LtdDID: 6830 3864Email: [email protected]

Joyce Ho
Manager, Marketing Communications
SPH Retail Property Management Services Pte Ltd
DID: 6830 3825
Email: [email protected]

Chua Pei Ling
Senior Executive, Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1895
Email: [email protected]

About Paragon

Paragon, a premier upscale retail mall and medical suites/ office property, is located in the heart of Orchard Road, Singapore most famous shopping and tourist precinct.

Paragon consists of a six-storey retail podium and one basement level with close to 488,000 sq ft of retail space, a 14-storey tower and another three-storey tower sitting on top of the retail podium with a total of close to 223,000 sq ft of medical suites/ office space. The mall has always been the choice destination of discerning and upmarket shoppers in search of top-notch quality merchandise and services.

For more information, please visit

About SPH Retail Property Management Services Pte Ltd

SPH Retail Property Management Services Pte Ltd is the property manager of Paragon and The Clementi Mall. The two malls are owned by SPH REIT Management Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings.


SPH REIT is a Singapore-based real estate investment trust established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets.

Its portfolio of properties comprises a 99-year leasehold interest in Paragon commencing on 24 July 2013 and a 99-year leasehold interest in The Clementi Mall commencing on 31 August 2010. Valued at S$3.23 billion with an aggregate net lettable area of approximately 907,000 sq ft, the properties have a committed occupancy of 100% and have a diverse and high quality tenant base of about 460 local and international retailers and medical specialists.

Visit SPH REIT’s website at for more details.

SPH – Singapore Press Holdings Ltd. published this content on 20 September 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 20 September 2017 01:24:08 UTC.