Singapore Press : SPH wins at The Spark Awards 2017
Singapore, 18 August 2017 – Singapore Press Holdings Limited (SPH), Asia’s leading media company, clinched six awards at The Spark Awards 2017. The awards were presented at the Awards Ceremony and Gala Dinner at InterContinental Singapore this evening.
The Spark Awards, organised by Marketing Magazine, is the definitive platform for media owners and solution providers across different verticals to showcase their innovation, effectiveness, and value proposition to advertisers, agencies and clients.
SPHMBO, SPH’s outdoor advertising arm, won a Gold Award for Best Media Solution – Experiential and Silver Award for Best Media Solution – Out of Home for its ‘SK-II Dream Again – Digital Dream Wall’ campaign.
The successful campaign gave a big push on outdoor, activating a prominent screen wrap & digital ad spots featuring SK-II Dream Again film on Chevron House’s large format LED screen. The creative execution drove awareness and inspired SK-II’s prime audience of PMEBs to join the event held at Raffles Place.
AsiaOne was shortlisted for three categories at this year’s Spark Awards: Best Corporate Branding by a Media Owner, Best Website by a Media Owner, and Most Improved Offering by a Media Owner.
The social news site bagged a Silver Award for Best Website by a Media Owner and a Bronze Award for Best Corporate Branding by a Media Owner.
AsiaOne relaunched in May 2017 as a social news website, using the latest technologies to curate and personalise news and content for its readers in Singapore and the region. As the primary content aggregator for SPH’s publications, AsiaOne will continue to feature stories from The Straits Times, The New Paper, The Business Times and Stomp, while also syndicating content from SPH’s stable of magazines.
SPH’s FastJobs app, a mobile platform for job seekers to search for temporary, contract, non-executive and part-time jobs, clinched a Bronze Award in the ‘Best App by a Media Owner’ category. Packed with essential functionalities, the mobile app simplifies and fast-tracks the job search and application process for job seekers. The FastJobs app was awarded a Gold in the same category at The Spark Awards 2016.
SPH also won a Bronze Award in the ‘Best Media Solution – Print’ category for its ‘Singapore Airlines to Stockholm’ print ad, which appeared in The Straits Times. The creative buy was cleverly created by SPH CreativeLAB which required readers fold the ad to form a full picture of Gamla Stan, an iconic building in Stockholm. The success of this campaign highlighted how with creativity, the newspaper is a powerful, effective and engaging advertising platform.
Mr Warren Fernandez, Editor-in-Chief of SPH’s English/Malay/Tamil Media group and Editor of The Straits Times, said: ‘We are delighted to be honoured with these awards, which are recognition of our relentless efforts to keep improving our products to serve our readers’ needs in a multimedia world. Our readers are the real winners ultimately.’
Ms Elsie Chua, Chief Marketing Officer of SPH, said: ‘These accolades speaks volumes of SPH’s continuous drive to offer new and refreshing product and services for our readers and advertisers across multiple platforms. This is important as we face disruptive innovation and we will continue to excel in our media offerings and stay ahead of the competition.’
Ms Karen Lim, editor at AsiaOne, said: ‘Winning these awards is a nod to the hard work over the past few months to deliver a brand new site with engaging content to our readers. We are honoured and humbled by this recognition, and the team will continue to do its best in creating and curating trending topics within Asia.’
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ABOUT SINGAPORE PRESS HOLDINGS LIMITED
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; the two English stations of SPH Radio – Kiss92 and ONE FM 91.3 and SPH Golf (including SPH Pacom Ltd).
The Chinese Media group publishes three Chinese newspapers in print and digital format – Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies – zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio’s Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.
SPH’s other digital media initiatives include AsiaOne, Stomp, zaobao.sg and zaobao.com.
On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH’s news publications in print copies or one of our digital platforms.
(* Nielsen Media Index 2016, Monday-Sunday, read any SPH newspapers in print or digital format)
SPH Magazines, SPH’s wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, likehardwarezone.com,herworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.
SPH also provides out-of-home (OOH) advertising options where it manages large format digital screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.
SPH Buzz is a modern retail convenience chain with a network of stores around the island.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.
The Seletar Mall, located in Sengkang, is SPH’s latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.
SPH’s regional joint venture online classifieds business has a number of leading online classifieds sites in the region.
Events and Exhibitions
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region.
SPH owns Orange Valley which operates nursing homes.
SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.
For more information, please visit www.sph.com.sg
SPH – Singapore Press Holdings Ltd. published this content on 18 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 21 August 2017 01:07:05 UTC.