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Thin Film Electronics : New Smart Hang-Tag from Thinfilm and Bedford Delivers Powerful Turn-Key Solution for NFC Mobile Marketing

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by November 17, 2016 General

ElastiTag® Featuring SpeedTap(TM) Technology Lowers Barrier-to-Entry for Smart
Packaging, Making NFC Solutions Accessible to Brands of All Sizes

OSLO, Norway, November 17, 2016 – Thin Film Electronics ASA (“Thinfilm”), a
global leader in NFC (near field communication) smart-packaging solutions using
printed electronics, today announced a partnership with Bedford Industries, an
innovative manufacturer of product ties, closures and identification tags. The
two companies will integrate Thinfilm’s NFC SpeedTap(TM) technology into
Bedford’s popular ElastiTag® hang-tag product line to deliver turn-key
intelligent-packaging solutions to consumer brand companies of all sizes as well
as the broader FMCG (fast-moving consumer goods) market.

ElastiTag® hang tags are unique marketing aids that capture the attention of
retail shoppers and drive consumer engagement at the point of sale. The tags
consist of a colorful elastomer loop attached to a custom-printed label, and
come in a wide range of shapes and sizes to ensure compatibility with a variety
of product form-factors. As a marketing tool, the tags are used to promote
special offers, launch new products, and enhance a brand’s identity.

Bedford works with a range of clients, from small- and medium-sized businesses
(SMBs) to iconic global brands. Larger customers using the ElastiTag® product
include Unilever (Dove), Procter & Gamble (Downey), Diageo (Baileys), Bayer
(Coppertone), Nestle, Colgate-Palmolive, L’Oreal, Method, Dole, and Hersheys.

With the integration of SpeedTap(TM) technology into the ElastiTag® product, the
barrier-to-entry for NFC-based mobile marketing solutions is now significantly
lowered. The unique combination takes the industry’s “ultimate hang tag” to the
next level, offering brands of all sizes an affordable intelligent packaging
option supported by a cloud-based software platform that delivers powerful one-
to-one marketing capabilities. In addition, the innovative tags easily attach to
virtually all types of primary packaging, eliminating the need for more formal
integration with a product and bringing NFC engagement functionality closer to
the consumer.

Each ElastiTag® with SpeedTap(TM) technology is uniquely identifiable and
virtually impossible to clone, and can be read with the simple tap of an NFC-
enabled smartphone. Once tapped, the tag wirelessly communicates with the cloud,
empowering brands to connect directly with consumers to instantly deliver
important product information and other relevant content. Key applications
enabled by the SpeedTap’s functionality include instant-reorder, loyalty program
integration, “how to” instructions, customer reviews, surveys, and user
registration.

“Thinfilm’s revolutionary SpeedTap(TM) technology, combined with the distinctive
personality of the ElastiTag®, will create a compelling consumer experience on
nearly any type of product,” said Kim Milbrandt, President of Bedford
Industries. “We are very excited to collaborate with Thinfilm, an innovator in
NFC solutions with numerous brands on a global scale.”

Bedford is progressing on efforts to standardize manufacturing processes for
integrating SpeedTap(TM) tags into the ElastiTag® product on its production
lines, and has also developed technology that allows for high-speed, automated
application of ElastiTags to a range of packages. Thinfilm and Bedford are now
engaging a range of consumer brands to discuss the innovative smart ElastiTag®
product and deliver the full solution to market.

“Many of the world’s leading consumer packaged goods companies rely on Bedford’s
ElastiTag® to help drive engagement with retail shoppers,” said Davor Sutija,
CEO of Thinfilm. “We’re very excited about the role NFC SpeedTap(TM) technology
is playing in creating a smart version of the ElastiTag® product and look
forward to bringing value to Bedford’s existing and future CPG relationships.”

About Thin Film Electronics ASA
Thinfilm is a leader in printed electronics and NFC smart packaging solutions.
The first to commercialize printed, rewritable memory, the Company today creates
printed tags, labels and systems that include memory, sensing, display, and
wireless communication – all at a cost-per-function unmatched by conventional
electronic technologies. Thinfilm’s roadmap integrates technology from a strong
and growing ecosystem of partners to bring intelligence to everyday items and
effectively extend the traditional boundaries of the Internet of Things.

Thin Film Electronics ASA (“Thinfilm”) is a publicly listed Norwegian company
with headquarters in Oslo, Norway; product development and production in
Linköping, Sweden; product development, production, and business development in
San Jose, California, USA; and sales offices in the United States, Hong Kong,
and Singapore. For more information, visit www.thinfilm.no.

About Bedford Industries / ElastiTag®
Bedford Industries is a privately owned, innovative manufacturing company that
was originally founded as a producer of plastic-coated wire twist ties. Since
then, Bedford has developed a variety of twist-tie/closure products under its
Bendable Solutions(TM) portfolio, along with a collection of marketing-related
products under its Stretchable Solutions(TM) family, including the popular
ElastiTag® – the “ultimate hang tag.” Bedford was established in 1966 and is
based is Worthington, Minnesota. For more information, visit www.bedford.com and
www.elastitag.com.

This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act).

For more information on Thinfilm please contact:
Bill CummingsSVP Corporate CommunicationsThin Film Electronics ASA
+1 408-503-7312
bill.cummings@thinfilm.no

Jennifer Pierce
Blanc & Otus for Thin Film Electronics ASA
+1 415-856-5152
jennifer.pierce@blancandotus.com

For more information on Bedford Industries and ElastiTag please contact:
Deb Houseman
Creative/Marketing Manager
Bedford Industries
+1 507-376-4136
dhouseman@bedford.com

Colin O’Donnell
Engineering Manager
Bedford Industries
+1 507-376-4136
codonnell@bedford.com

This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Thin Film Electronics ASA via GlobeNewswire

© Thomson Reuters, source European Press Releases

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