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Twitter launches education programme with media agencies

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by August 28, 2017 General

Twitter on Monday launched a new agency programme named “#TweetToTheTop”, dedicated to young executives.

Eleven agencies from global and advertising networks including Dentsu, GroupM, IPG and Omnicom would participate in the initiative in five nations of Asia Pacific that includes India, Singapore, Indonesia, the Philippines and Australia.

More than 60 per cent of agency leads still have challenges measuring ROI (Return On Investment) on marketing and more than 35 per cent are challenged on tying social to business goals, says an eMarketer worldwide report.

Considering the increasing integration of social and digital into everyday lives especially in Asia Pacific, Twitter is leading the first digital education programme dedicated to helping agency professionals navigate an increasingly dynamic and complex landscape.

#TweetToTheTop aims to entice young planners and executives from the five markets to showcase their best work using Twitter solutions.

The collaboration with the biggest agencies in Asia Pacific and the world will provide agency professionals with exclusive access to Twitter’s arsenal of solutions and global advertising tech leaders.

The top 25 among them will compete to have their work entered into “The Cannes Festival of Creativity” in July 2018.

–IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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