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Vancouver International Airport Wins World Routes 2017 Marketing Awards

by September 25, 2017 General

BARCELONA, Spain, September 25, 2017 /PRNewswire/ —

Vancouver International Airport was announced the overall winner of the World Routes
2017 Marketing Awards at a ceremony this evening (25 September) in Barcelona.

(Logo: )

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The World Routes Marketing Awards
[ ] are one of most prestigious
events in the aviation industry. They are voted for by airline professionals who nominate
the airports and destinations that provide outstanding support during the launch of new
air routes or the development of existing services.

Vancouver is North America’s fastest-growing international airport, increasing at
nearly twice the average rate. Last year passenger numbers increased by 9.7% to 22.3
million, putting the airport on track to surpass its goal of 25 million passengers by
2020. Eight new routes were launched and 10 new airlines were gained in existing markets.

Anne Murray, Vancouver International Airport’s vice president of marketing &
Communications said: “We are deeply honoured with this recognition. This all comes down to
team – our exceptional team at YVR, our outstanding airline partners and our community and
tourism organizations who all work together to support the increase of traffic to

Air Canada’s Bonnie Walker, director of sales for Western Canada, explained the
airline’s relationship with Vancouver International Airport (YVR): “We truly are partners.
They will work with you to bring customers and agencies to YVR to show what an amazing
experience it is connecting through this airport. And I’d like to say thank you to YVR for

In addition to the overall winner, the airport and destination awards are judged in
five categories. Vancouver was also honoured in the ’20-50 Million Passengers’ category,
while Nuremberg Airport won ‘Under 4 Million Passengers’; Prague Airport won ‘4 Million-20
Million Passengers’; Singapore Changi Airport won ‘Over 50 Million Passengers’ and Canary
Islands Tourist Board won the ‘Destination’ award.

This year a new category was introduced to celebrate the individuals who make an
outstanding contribution to route development. Leon Verhallen, Brussels Airport’s head of
aviation development, scooped the award for helping to secure six new airlines and 17 new
destinations in the last year, including routes to Shanghai (Hainan Airlines) and Hong
Kong (Cathay Pacific).

Leon said: “This is a very special award for me. It’s my 30th year working in aviation,
but this has only been possible because of the teams I have worked with. I spent many
years in Amsterdam and the past 13 years in the Brussels team. I am proud to have worked
with such amazing people.

“I was at the birth of the aviation marketing and since then the industry has come
such a long way; you only have to look at the quality of people in the room here tonight.”

Steven Small, brand director of Routes, presented the awards. He said:
“Congratulations to all of our winners who have impressed the judges with their
achievements. The awards evening has been a brilliant way to bring the aviation industry
together to celebrate success.”

The Government of Catalonia and Barcelona City Council have been hosting World Routes
2017 for 2,600 delegates from the global aviation industry. The awards ceremony took place
at the Palau Sant Jordi in Barcelona.

More information is available at [ ]

Notes to Editors: 

Full list of winners:

Individual Award for Outstanding Contribution to Route Development 

Leon Verhallen, Brussels Airport (winner)

Under 4 Million Passengers Award 

Nuremberg Airport (winner)

Shannon Airport (highly commended)

4-20 Million Passengers Award 

Prague Airport (winner)

Naples International Airport (highly commended)

20-50 Million Passengers Award 

Vancouver International Airport (winner)

Munich Airport (highly commended)

Over 50 Million Passengers Award 

Singapore Changi Airport (winner)

Amsterdam Airport Schiphol (highly commended)

Destination Award 

Canary Islands Tourist Board (winner)

Tenerife Tourism Corporation (highly commended)

Senior airline executives judged the airport and destination categories. A panel of
executives from the wider aviation industry reviewed the award for individuals.

Routes events are unique forums dedicated to the development of new air services. They
revolve around pre-scheduled meetings, an exhibition and a conference. Four ‘regional’
route development forums are held in the Americas, Asia, Europe and Africa, with the
flagship World Routes event taking place in September.

Routes events are organised by UBM plc. UBM is the largest B2B event organiser in the
world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different
sectors. Our deep knowledge and passion for these sectors allow us to create valuable
experiences which enable our customers to succeed. Please visit for
the latest news and information about UBM. 


        For more information contact:

        Karen O'Neill 
        Communications & Content Marketing Manager 
        Routes, UBM EMEA 
        T: +44(0)161-234-2721 
        M: +44(0)796-6405-105 
        E: [email protected]