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WA marron industry hopes to push further into Asian export markets

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by October 24, 2016 General

Western Australia produces the most marron in the world, and the industry hopes to expand further in current international markets.

However incoming president of the Marron Growers Association of WA, Stephen Vidovich, said new international markets would not open up until growers took a leap of faith and increased their supply.

“As an industry you could never oversupply the demand that’s potentially out there,” Mr Vidovich said.

“And the way I see it, it’s sort of a chicken-and-the-egg scenario; it’s very hard to market a product which you have in such limited supply.”

Mr Vidovich said there were hopes to increase exports into existing markets in Hong Kong and Singapore.

“It’s just a case of getting that supply or increasing production to be able to fill these orders,” he said.

“To get an economy of scale you need to be putting together bigger orders, it’s not feasible to be sending one or two boxes here and there where export markets are concerned.

“The cost of transport puts everything through the roof, so you need to be pulling together hundreds of kilos for an individual shipment, which is not always easy to do on a consistent basis.”

Marron production in Western Australia has been steadily increasing, and it currently sits at around 60 tonnes per annum, compared with production in South Australia sitting at between 10 and 25 tonnes.

Mr Vidovich said he would like to see that number increase, and hopes that new, younger growers in the Western Australian industry will bring the boost.

“There are a couple of younger guys at the moment looking to build what we would call large-ish scale farms, which potentially can bring a bit more product on line, which would be great,” he said.

“But it’s one of those things that you never count your chickens before they’ve hatched.”

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