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Cooperatives urged to focus on branding to expand exports of organic tea


Cooperatives have been advised to focus on branding and improving product quality to expand tea exports to highly-demanding markets, especially organic tea products. A report by the Centre for Digital Transformation and Agricultural Statistics showed that the organic tea cultivation areas remain modest in Vietnam, estimated at around 8,000ha or 6% of the country’s total tea growing area. In Thai Nguyen province which is home to the country’s largest tea growing area of nearly 23,000ha, there are only 100ha certified organic. Tea growing area certified organic by the EU is only at 2,500ha. To expand exports to demanding markets with strict requirements of food hygiene and safety, getting organic certifications is critical.

Source: Vietnam News Agency

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