Day: April 15, 2024

Hanoi: A series of activities within the framework of the programme to support businesses in digital transformation for 2021-2025 have been implemented by the Enterprise Development Department (EDD) under the Ministry of Planning and Investment (MPI) in collaboration with ministries, sectors, and localities, concentrating on raising awareness of digital transformation among businesses nationwide.

According to EDD Deputy Director Nguyen Duc Trung, this effort helped raise businesses’ awareness of the necessity of digital transformation.

Many enterprises have embarked on digitising data, standardising process, and accelerating the application of digital technology, and moving towards more extensive and synchronised digital transformation, Trung said.

According to the annual Report on Digital Transformation 2023 recently launched by the MPI and the German Agency for International Cooperation (GIZ), there is a significant improvement in the scores evaluating businesses’ readiness for digital transformation, wh
ich rose by 0.7-1.4 points compared to the previous year to 2.5 points.

Firms have understood the significance of digital transformation, with many proactively integrating digital transformation target into their development strategy as well as mobilising necessary resources for digital transformation projects, the report revealed.

According to Le Thi Quyen, head of the EDD’s electronic information office, the twin green and digital transition trend is becoming increasingly important in the world, focusing on three main pillars of increasing sustainable productivity and economic efficiency, strengthening resilience and adaptation to climate change, and minimising or eliminating greenhouse gas emissions.

In Vietnam, digital technology and digital transformation are expected to be a motivation to bolster green economic transition and realise strategic targets on green growth.

Despite having adequate awareness and knowledge about digital transformation, Vietnamese businesses often find it difficult to indepe
ndently carry out this comprehensive change process.

Therefore, it is necessary to have policies, support programmes, and consultation for businesses on digital transformation roadmap, as well as assistance in applying appropriate digital transformation solutions, thus helping them make breakthroughs in the coming time, said insiders./.

Source: Vietnam News Agency

Hanoi: China, the US and Japan were the three largest importers of Vietnam’s fishery products in the first quarter of this year, according to the Vietnam Association of Seafood Exporters and Producers (VASEP).

Exports to the US saw the highest increase in the period, by 16%, to 330 million USD, with shrimp shipments rising by 15%, and that of tuna, tra fish and crab surging by between 13% and 53%.

Meanwhile, exports to China and Hong Kong (China) increased by 15%. China was the biggest importer of Vietnamese tra fish, white-legged shrimp, lobster, anchovy and crabs.

According to VASEP, as China is tightening control of lobster import from Ecuador, Vietnam sees an opportunity to increase its exports. In the first quarter of this year, Vietnam’s lobster export to China was seven times higher than that of the same period last year. Moreover, its export of white-legged shrimp also increased 2.5 times.

Vietnam’s exports of fishery products to Japan also saw positive signals, VASEP’s communication director Le H
ang said.

The export of Vietnamese white-legged shrimp, crab and tra fish to Japan picked up by 20%, 23% and 25% respectively compared to the same period last year.

Exports of Vietnamese shrimp and tra fish to the EU and the Republic of Korea (RoK) have not seen clear signs of recovery. However, Vietnam’s tuna shipments to these markets grew positively – up 27% to the EU and up 15% to the RoK.

In general, tuna exports to major markets saw good growth in the first quarter with increases of 30% to the US and 9% to Japan.

Hang said that after international fishery product fairs held in the EU, the US and Japan, it’s expected that Vietnamese exporters can gain more orders and Vietnamese products can be sold at better prices.

VASEP forecasted that in 2024, Vietnam’s shrimp industry will continue to compete with Ecuador and India in terms of prices and supply. Oversupply will likely happen in the first half of this year. Meanwhile, tra fish inventory in the US, China, and the EU will shrink and export prices w
ill increase again in those markets.

As Vietnam’s fishery exports are expected to gradually recover in the second half of this year, the country’s exports in the whole year 2024 is estimated to reach 9.5-10 billion USD with shrimp bringing home 4 billion USD, tra fish 1.9 billion USD and other fishery products 3.6-3.8 billion USD, according to VASEP./.

Source: Vietnam News Agency

Hanoi: Building and developing product brands is a common responsibility of the whole society, not a single ministry, sector, locality, or organisation, said Vu Ba Phu, Director of the Trade Promotion Agency (VIETRADE) at the Ministry of Industry and Trade.

In a recent interview granted to the Vietnam News Agency, he said the continuous improvement of the nation brand of Vietnam in the world rankings comes as a result of the Party’s proper guidelines and the Government’s strong directions in respect of economic, political, diplomatic, cultural, and social affairs, which have contributed to the country’s prestige and stature in the international arena.

The business community, especially those having products granted the ‘Vietnam Value’ title, has also exerted tireless efforts in building and developing brands for products and enterprises, thereby helping raise the value and standing of the nation brand in the world, he noted.

Particularly, Phu added, despites difficulties, challenges, and adverse impacts of
economic and geopolitical tensions in many regions worldwide, enterprises have managed to elevate the standing while affirming the value, quality, and brands of their products and themselves in domestic and international markets thanks to their proactiveness, creativity, and self-reliance.

The Vietnam Value Programme has also been carried out in the right direction, helping build and promote the image of Vietnam as a country with quality goods and services in both domestic and international markets. As a result, the nation brand of Vietnam has quickly moved up in the global rankings, he went on.

The official said many enterprises with quality products, a number of developed economic sectors, and multiple typical products of regions will form an important basis for elevating the brand of a nation. On the other hand, when the brand of a nation is promoted in international markets, it is a guarantee of the prestige of enterprises, sectors, and localities of that nation. This will help foster competitiveness, i
nvestment attraction, and foreign trade.

To continue building brands and increasing export value of Vietnam’s key products, in 2024 and beyond, it is necessary to keep improving all-level authorities and sectors’ awareness of brand building and development so that due attention and resources are given to the work.

Ministries, sectors, localities, and business associations need to overhaul brand building and development plans, step up capacity building for stakeholders, and assist with registering and protecting brands as well as advertising products, especially key and potential ones, in key foreign markets.

In addition, brand building and development must be conducted concurrently at the national, regional – local – sectoral, and enterprise levels, according to the VIETRADE official./.

Source: Vietnam News Agency