5 Ways to Curate Existing Content for Your Online Marketing Strategy


NEW YORK, Aug. 28, 2014 /PRNewswire/ — Finding inspiration for new content to reinvigorate your online marketing strategy is a challenge for many, but creating original content doesn’t always have to start from the ground up. Repurposing existing assets into a mix of formats can save you valuable time and resources while delivering information your audience will value in the contexts they prefer. For example, you can use an article that you’ve already created to potentially derive other content such as:

  • A SlideShare presentation: where each slide focuses on a different subheading of that article
  • An infographic that illustrates interesting data or tips that the article offers
  • A podcast discussing key takeaways from the article
  • A video that turns your SlideShare presentation into an interactive visual
  • A photo gallery that highlights key points and can be shared on social media channels focused primarily on images such as Pinterest and Instagram

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For more tips and discussion on how to repurpose content for your online marketing strategy, view the latest article by Steve Lazuka, founder of Interact Media, on PR Newswire’s Small Business Toolkit: http://bit.ly/1p8uyZ2

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.