Dimsum kicks off in style
PETALING JAYA: Star Media Group Bhd’s latest digital venture – Malaysia’s first homegrown all-Asian video-on-demand (VOD) service known as dimsum.my – has officially kicked off with the promise of more exclusive content to come.
Just like the popular bite-sized oriental snacks, dimsum.my strives to charm viewers with captivating Asian dramas and movies from Malaysia, Hong Kong, China, Taiwan, Japan, South Korea, Thailand and more in its first phase.
Star Media Group managing director and chief executive officer Datuk Seri Wong Chun Wai said the next stage would see Bahasa Malaysia, Tamil, Hokkien and Indonesian content.
“We are making the content of VOD relevant and attractive to Malaysians, and at the same time, making the price reasonable.
“At RM15 a month – which works out to 50 sen a day for five devices concurrently – it is equivalent to only 10 sen a device, and all content is in high-definition format for a pleasurable cinematic experience,” he said.
News junkies will also be able to savour exclusive daily news in English, Bahasa Malaysia and Mandarin sourced from Star Media Group. Content on dimsum.my comes with subtitles in English, Bahasa Malaysia and Chinese.
Communications and Multimedia Minister Datuk Seri Dr Salleh Said Keruak launched dimsum.my last night to a packed audience at Empire Hotel Subang.
Wong said dimsum.my would be offered free to Malaysians for a one-month trial period that ends by December.
Some shows would be simultaneously broadcast from their countries of origin, such as Taiwan, China and Thailand, Wong said.
“We are taking this digital platform to a new level as we are aware that consumers are looking for Asian content through one source. That makes us different.
“At just RM15 a month, we want Malaysians to enjoy quality HD content and not be exposed to the risk of malware through pirated content,” he said.
In revealing the choice of name and explaining the logo, Wong said the Chinese character of dim, or dian, is point or click, and is symbolised by the Play button in the logo.
“The four strokes in sum, or xin, have been creatively transformed into a unique digital box symbol,” he said.
In short, dimsum.my epitomises a selection of the heart.
Star Media Group chairman Datuk Fu Ah Kiow said the launch of dimsum.my signified a big leap for the group in transforming its business and preparing for the future.
The group, which celebrates its 45th anniversary this year, has media assets in print, radio, digital, events and satellite TV channel.
“Star Media Group is able to sustain and experience new growth for the past 45 years because of innovation and creativity, and its ever-readiness to adopt technology and ride the wave of change so as to remain relevant,” he said.
He said the group had undergone digitalisation of all its assets to ensure it was able to face the challenges and impact of the Internet, which has hit the media industry the hardest.
The launch of dimsum.my followed the acquisition of rights by Star Media Group-owned Cityneon Holdings to the Marvel Avengers S.T.A.T.I.O.N (Scientific Training and Tactical Intelligence Operative Network) worldwide. It is currently being shown in Singapore.
“We think that is not enough, which is why we are presenting another very important investment in the digital space.
“We hope dimsum.my will bring joy and happiness to every family in the country,” Fu said.
In dimsum.my’s basket of goodies are 10,000 – and growing – screening hours at the moment.
Viewers can relish exclusive and highly-rated dramas such as Love by Design and Lost? Me Too from Taiwan; a compact version of Nirvana in Fire (from the original 54 episodes to 13 episodes); Riders, Kill Me Heal Me and My Love from the Star from South Korea; Lovey Dovey, Kiss Me and a simulcast of Princess Hours from Thailand, and more.
Download the mobile app today from Apple App Store or Google Play Store or stream directly from dimsum.my. Register now for the 30-day free trial.
The Star readers can use the promo code stardimsum for a two-month free trial.
Payment methods include credit cards, debit cards, online banking or via the iTunes account.