MasterCard Educates Bali SME Players to Boost Electronic Payments
Bali ranks eighth in the MasterCard Asia Pacific Destinations Index 2016 — after Bangkok, Singapore, Kuala Lumpur, Tokyo, Seoul, Phuket and Hong Kong — attracting 7.8 million visitors annually, estimated to spend a combined $11 billion during their visits.
The workshop was attended by more than 150 owners of small- and medium-sized businesses in Bali, who are also members of Kadin and Apkomindo.
The credit card firm’s community empowerment program, which focuses on education and public awareness about electronic payments and how it provides businesses a higher competitive edge in the national and international stage, also took place in Jakarta in June.
The program falls in line with the central bank’s Non-Cash Payment Movement to promote a cashless society. MasterCard will continue to host the workshop in other cities in Indonesia.
“Sellers must understand their rights and responsibilities, and keep their guard against fraud, while taking advantage of electronic payments to boost sales. We believe that this workshop will be highly beneficial to all of our members,” Apkomindo Bali deputy chairman Komang Purnama said.