Posts by Banasree Purkayastha
E commerce: Startups Ombre Lane, FableStreet focusing on selling formal western wear for women professionals online
At a time when fashion e-commerce is vying with electronics for the largest online selling category label, several start-ups are targetting niche segments within the broader apparel category.
Televisory launches data analytics & operational benchmarking platform
At a time when the importance of data analytics in shaping corporate strategy is increasingly being recognised, Televisory, a start-up based out of India and Singapore, has launched its data analytics and operational benchmarking platform.
Financial advisory services: Robo Advisory startups offering algorithm based solutions now
Robo-advisory leverages the power of artificial intelligence to give automated, unbiased, personalised investment plans, select the right funds to build your portfolio and monitor your investments, all at a fraction of the cost of a human advisor.
‘I wear both quantitative and qualitative lenses’
After Hours with Saurabh Yagnik, EVP and Business Head, Sony PIX and AXN
Start-ups are very demanding, but exciting: Saket Saurabh, CEO, #fame
Start-ups are the only place where one must do strategy and tactics and think about everything from the big picture to the smallest detail in execution…
The sum of the parts will always be greater than the individual: Kishore Jayaraman, President, Rolls-Royce
After Hours: Kishore Jayaraman, President, Rolls-Royce India and South Asia
Dos and don’ts
Shaadi.com’s latest ad allows women to set their terms and conditions for marriage without donning the rebel tag
‘The lines between work and fun are pleasantly blurred’
As an entrepreneur I get to transform my vision into reality and have the opportunity to innovate. What could be better than that?
Time to smell the coffee
As the first ad in a campaign, this would have been great. As a sequel to the hugely popular ad featuring the stuttering comedian, this Nescafe ad is a letdown
“I do not like getting stuck in my own thoughts”
After Hours with Sanjay Jhunjhunwala, Managing Director, Turtle Ltd 1. I love the challenges that come every day in our dynamic business scenario. I enjoy mentoring a team of young and energetic people and helping them build a national level brand that comes from the eastern part of the country. I love being in the […]
‘It’s important for the team to stick together’
We are growing at a breakneck speed and I love such a high-energy work environment where everybody has only one aim—to maintain Foodpanda’s leadership position.
‘I thrive on organised chaos’
The 3D visualisation tool ‘Kaleido’ that we recently launched is the perfect example of this.
Maruti Suzuki S-Cross: Royal Treatment
While Maruti Suzuki may be hoping to elevate its brand image with the Nexa showrooms, whether the high-end customer will play along is the million-dollar question
Maruti Suzuki S-Cross: Royal Treatment
While Maruti Suzuki may be hoping to elevate its brand image with the Nexa showrooms, whether the high-end customer will play along is the million-dollar question
Challenges prod me to keep innovating: Rajiv Kumar, Revlon India
After Hours with Rajiv Kumar, Sales & Marketing Director, Revlon India
I hate missing timelines: Neeraj Jain, Zopper CEO
After Hours with Neeraj Jain, CEO, Zopper
Manyavar’s I-Day ad campaign is a smart move to tap on festive season
By inviting its target audience to wear traditional attire to celebrate Independence Day, Manyavar extends its reach beyond weddings; a smart move with the festive season round the corner
‘The joy of bringing order into chaos is what I love’
I love the madness, the chaos and then the joy of bringing order into the chaos. Things that I love about my job have little to do with the job….
‘I have deep respect for Japanese brands’
My association with the internet and e-commerce dates back to the 1990s. It was a time when people were hardly aware about the emerging technology.
Laundry woes
If the idea was to do something different so that viewers would sit up and take notice, the Lloyd washing machine ad works with its unisex positioning
‘I detest complacency’
The same job everyday could get tedious but working with Timex has been thrilling as every day requires me to overcome challenges to create a brand that symbolises technological innovation.
Identifying great talent is the best part of the job: Jaydeep Burman, Founder & CEO, Faaso’s
One job I am dedicated to, is to look for great young-at-heart talent to build the largest and most loved
At times 24 hours in a day is not enough: Kenichiro Hibi
After Hours with Kenichiro Hibi, Managing Director, Sony India
There is no scope for tardiness in my book: Anirudh Dhoot
From juggling meetings in different parts of the world to personally overseeing manufacturing units, my journey with Videocon has been quite action packed.
I do yoga in my office at 12 noon every day: Manu Agarwal
The morning rays are always refreshing for me and each new day brings a lot of energy and positivity to take me one step ahead towards my goals.
After Hours with Rajiv Sethi: My job gives me the power to change lives using technology
I am loyal towards my Macbook Air and also like to keep trying out new smartphones all the time, says Rajiv Sethi.
After Hours: I was a big Apple fan, but no more, says Sachin Bhatia
There can be nothing one hates about running a business that has got to do with dating! The fact that one is making a difference at a social level…