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Posts by Banasree Purkayastha

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by August 29, 2017 General
  • E-commerce, apparel category, Electronics, formal wear, ombre lane, fablestreet
    E commerce: Startups Ombre Lane, FableStreet focusing on selling formal western wear for women professionals online

    At a time when fashion e-commerce is vying with electronics for the largest online selling category label, several start-ups are targetting niche segments within the broader apparel category.


  • Televisory launches data analytics & operational benchmarking platform

    At a time when the importance of data analytics in shaping corporate strategy is increasingly being recognised, Televisory, a start-up based out of India and Singapore, has launched its data analytics and operational benchmarking platform.

  • Financial advisory services, Robo Advisory, Robo Advisory startups, artificial intelligence, fintech, clearfunds, Kunal Bajaj, Ishaan Gupta, Wixifi
    Financial advisory services: Robo Advisory startups offering algorithm based solutions now

    Robo-advisory leverages the power of artificial intelligence to give automated, unbiased, personalised investment plans, select the right funds to build your portfolio and monitor your investments, all at a fraction of the cost of a human advisor.

  • ‘I wear both quantitative and qualitative lenses’

    After Hours with Saurabh Yagnik, EVP and Business Head, Sony PIX and AXN

  • Saket Saurabh
    Start-ups are very demanding, but exciting: Saket Saurabh, CEO, #fame

    Start-ups are the only place where one must do strategy and tactics and think about everything from the big picture to the smallest detail in execution…


  • The sum of the parts will always be greater than the individual: Kishore Jayaraman, President, Rolls-Royce

    After Hours: Kishore Jayaraman, President, Rolls-Royce India and South Asia


  • Dos and don’ts

    Shaadi.com’s latest ad allows women to set their terms and conditions for marriage without donning the rebel tag

  • ‘The lines between work and fun are pleasantly blurred’

    As an entrepreneur I get to transform my vision into reality and have the opportunity to innovate. What could be better than that?

  • nescafe coffee
    Time to smell the coffee

    As the first ad in a campaign, this would have been great. As a sequel to the hugely popular ad featuring the stuttering comedian, this Nescafe ad is a letdown

  • “I do not like getting stuck in my own thoughts”

    After Hours with Sanjay Jhunjhunwala, Managing Director, Turtle Ltd 1. I love the challenges that come every day in our dynamic business scenario. I enjoy mentoring a team of young and energetic people and helping them build a national level brand that comes from the eastern part of the country. I love being in the […]

  • ‘It’s important for the team to stick together’

    We are growing at a breakneck speed and I love such a high-energy work environment where everybody has only one aim—to maintain Foodpanda’s leadership position.

  • ‘I thrive on organised chaos’

    The 3D visualisation tool ‘Kaleido’ that we recently launched is the perfect example of this.

  • Maruti Suzuki S-Cross: Royal Treatment

    While Maruti Suzuki may be hoping to elevate its brand image with the Nexa showrooms, whether the high-end customer will play along is the million-dollar question

  • Maruti Suzuki S-Cross: Royal Treatment

    While Maruti Suzuki may be hoping to elevate its brand image with the Nexa showrooms, whether the high-end customer will play along is the million-dollar question

  • Rajiv Kumar, Revlon India
    Challenges prod me to keep innovating: Rajiv Kumar, Revlon India

    After Hours with Rajiv Kumar, Sales & Marketing Director, Revlon India

  • Neeraj Jain, Zopper CEO
    I hate missing timelines: Neeraj Jain, Zopper CEO

    After Hours with Neeraj Jain, CEO, Zopper

  • Manyavar Independence Day ad campaign
    Manyavar’s I-Day ad campaign is a smart move to tap on festive season

    By inviting its target audience to wear traditional attire to celebrate Independence Day, Manyavar extends its reach beyond weddings; a smart move with the festive season round the corner

  • ‘The joy of bringing order into chaos is what I love’

    I love the madness, the chaos and then the joy of bringing order into the chaos. Things that I love about my job have little to do with the job….

  • ‘I have deep respect for Japanese brands’

    My association with the internet and e-commerce dates back to the 1990s. It was a time when people were hardly aware about the emerging technology.

  • Laundry woes

    If the idea was to do something different so that viewers would sit up and take notice, the Lloyd washing machine ad works with its unisex positioning

  • ‘I detest complacency’

    The same job everyday could get tedious but working with Timex has been thrilling as every day requires me to overcome challenges to create a brand that symbolises technological innovation.

  • faasos
    Identifying great talent is the best part of the job: Jaydeep Burman, Founder & CEO, Faaso’s

    One job I am dedicated to, is to look for great young-at-heart talent to build the largest and most loved

  • At times 24 hours in a day is not enough: Kenichiro Hibi

    After Hours with Kenichiro Hibi, Managing Director, Sony India

  • There is no scope for tardiness in my book: Anirudh Dhoot

    From juggling meetings in different parts of the world to personally overseeing manufacturing units, my journey with Videocon has been quite action packed.

  • I do yoga in my office at 12 noon every day: Manu Agarwal

    The morning rays are always refreshing for me and each new day brings a lot of energy and positivity to take me one step ahead towards my goals.

  • After Hours with Rajiv Sethi: My job gives me the power to change lives using technology

    I am loyal towards my Macbook Air and also like to keep trying out new smartphones all the time, says Rajiv Sethi.

  • After Hours: I was a big Apple fan, but no more, says Sachin Bhatia

    There can be nothing one hates about running a business that has got to do with dating! The fact that one is making a difference at a social level…

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